How much does it cost to advertise on Facebook?

 How much does it cost to advertise on Facebook?

There’s no hard and fast rule when it comes to Facebook ad budgets. The cost of Facebook ads depends on several variable factors, including:

• Audience targeting. It usually costs more to put your ads in front of a narrower audience as opposed to a broader one.
• Ad placement. Costs can change between ads shown on Facebook and Instagram.
• Campaign duration. The number of days and hours a campaign lasts impacts the final cost.
• Competitiveness of your industry. Some industries are more competitive than others for ad space. Ad costs usually increase the higher the product price is or how valuable the lead you’re trying to capture is.
• Time of year. Ad costs can fluctuate during different seasons, holidays, or other industry-specific events.
• Time of day. On average, CPC is lowest between midnight and 6 am in any timezone.
• Location. Average ad costs per country vary widely.
  
  
  
  
  
  

Setting campaign costs according to objectives

Setting the right campaign objective is the most important thing you can do to control Facebook ad costs. Getting this right also increases your chance of success.

Cost-per-click benchmarks vary according to each campaign objective. There are five core campaign objectives to choose from:

• Conversions
• Impressions
• Reach
• Link clicks
• Lead generation

Average cost-per-click varies between different Facebook ad campaign objectives. For example, on average, an impressions campaign objective costs $1.85 per click, while a campaign with a conversions objective costs $0.87 per click.

Choosing the right objective for your campaign is key to reaching goals while lowering costs.